“Sometimes you forget what’s on your doorstep,” Ralph Fulton tells Newsbeat.
Not many major new titles have opted to use Britain as the canvas for their games in recent years.
The Creative Director at Playground Games explains why his team decided to base racing game Forza Horizon in the UK.
Newsbeat’s gaming reporter Steffan Powell has been to visit the studio to find out if more games will follow their lead.
Source BBC News