Sunday, August 19News That Matters

Levi's and celebrity stylist Karla Welch collaborate to celebrate '501 Day'


The ad campaign for the collection, which drops at select Levi’s stores and on www.levi.com on May 20, features a cadre of female celebrities in black-and-white portraits. They include Ross, Paulson, SZA, Hailey Baldwin and Amber Valletta. Some are Welch’s clients, others aren’t. “They’re all bad-ass women. That’s the thread that connects them,” Welch said at a media preview of the collection this week. “That, and they’re wearing Levi’s.” (Although modeled exclusively by women, the collection is “mostly unisex,” Welch says. “Like the Sherpa [jacket], for example,” she said, “and I’d say a sassy guy could wear those knickers.”)

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